Female-Owned Cremation Company Establishing An Ever-Increasing Foothold Within The Industry

By: Alterna Cremation
Monday, June 20, 2022

WINNIPEG, Canada -  Alterna Cremation, a locally owned and operated alternative funeral home based in Winnipeg, Canada, is pleased to announce that its female-owned business continues to flourish in a traditionally male-dominated industry. Ashley and Sonia, the business’s team, are focused and determined to succeed, embracing any challenges they face as they grow the company. Even when Ashley had a baby in the middle of the pandemic, they continued to innovate and develop strategies that set them apart from the competition. Their customers continually praise them for their calm and people-centric approach in challenging and emotionally charged situations. When people are at their lowest, it is this empathy and compassion that they will always remember. 


"Working in this industry is, in my opinion, a unique job, more of a vocation, which is why it is essential that you employ the right staff members with compassion and understanding," said Ashley Newton, owner and founder of Alterna Cremation. As women, I believe that Sonia and myself bring a different slant to the industry, and this is something that our clients particularly appreciate. The business is continuing to grow, with much of our new business coming via recommendations, which we believe is a testament to the experiences our previous customers received from our staff. This is something that we are very proud of and which will always remain at the core of our business. We want to help people in their darkest hour, and although being presented with challenging and complex issues, we will continue to embrace every situation and do everything we can to help our clients in whatever way we possibly can." 


Alterna Cremation is a locally owned and operated alternative funeral home. Alterna Cremation stands out from the crowd due to being owned and operated by a woman in a traditionally male-orientated business. The company adds lots of small but innovative touches to try to ensure that the family members are supported during such a painful time. For more information about the company and the various services it provides, visit its website at https://alternacremation.ca.


Leave a comment
Please enter the numbers and letters you see in the image. Note that the case of the letters entered matters.


Please wait

Previous Posts

Female-Owned Winnipeg Funeral Home Reflects On Five Years In Business As International Women’s Day Is Celebrated

WINNIPEG, MB:  Alterna Cremation, an alternative funeral home focused on dignified and direct cremation services, is in its fifth year of business.  And, with International Women’s Day be...

Burial & Cremation Cost Comparison: Understanding The Financial Implications

When a loved one passes away, several decisions must be made for the funeral. For many families, one of the most difficult decisions is whether to bury their beloved or have them cremated—and it of...

How To Talk To Kids About Death

Death is an inevitable part of life, but many parents face a unique challenge when a loved one passes on: Telling their kids and explaining what death means. Young children may have a hard time pro...

Music Suggestions For Funeral Services

Music expresses what words cannot and stirs human emotions in meaningful and powerful ways.  For this reason, life cycle events, like weddings and funerals, are often punctuated with poignant ...

Female-Owned Winnipeg Crematorium Continues To Serve The Community With Dignity & Innovation

WINNIPEG, Manitoba:  Alterna Cremation has nearly reached its one-hundredth five-star review on Google—no small feat for a female-owned business in what has traditionally been a male-dominated...

10 Meaningful Things To Do With Cremation Ashes

After a loved one is cremated, many people feel uncertain about what to do with the ashes.  What is the best way to memorialize the spirit of the person who has passed?     Of...

What Is The Difference Between A Funeral Director, Mortician, Undertaker, And Embalmer?

Technicalities such as the titles of people working in the funeral service industry may not be your foremost concern if a death has occurred in your immediate circle.  And certainly, the profe...

How To Make Room For Other People’s Grief

In today’s society, grief is often an avoided topic.  People aren’t sure what to say or how to help when someone they know is grieving the loss of a loved one.  And, to prevent saying the...

Cremation Gardens & Monuments

After a person is cremated, their loved ones must make a decision about what to do with the remains.  Traditionally, human ashes have been placed in an urn.  But as the number of people o...

How Much Does An Obituary Cost?

  When a death occurs, there are a lot of decisions to make.  In addition to grief and other overwhelming emotions, people close to the deceased also have many practical considerations t...