Female-Owned Winnipeg Funeral Home Reflects On Five Years In Business As International Women’s Day Is Celebrated

By: Alterna Cremation
Friday, March 10, 2023

WINNIPEG, MB:  Alterna Cremation, an alternative funeral home focused on dignified and direct cremation services, is in its fifth year of business.  And, with International Women’s Day being celebrated this month, owner Ashley Newton feels it is a fitting moment to reflect on the unique and meaningful mark Alterna has made on the Winnipeg community at large.  


Founded in 2019, Alterna Cremation’s mission is to provide families and loved ones with a straightforward alternative to the often complex and costly realities of more traditional funeral services.  Unique in its approach and even more unique because it’s a female-owned business in the traditionally male-dominated funeral services industry, Alterna has quickly established a reputation for knowledgeable, compassionate service delivered with integrity and transparency.  Centred around direct cremation services, there are no hidden costs at Alterna.  Families can access additional products and services as desired, but these are never pushed or foregrounded.  


Newton and her associate, Sonia, are a two-woman team who handles every aspect of the business.  And they’re continually showered with gratitude and praise for their calm, level-headed, and compassionate approach to assisting families through challenging circumstances. Newton says, “As a team, we bring a uniquely feminine competency to our work and vision.  And I believe this is an important element of what really resonates with our clients.  We are committed to approaching each and every situation with compassion and professionalism and work seamlessly together to support those in need.”


International Women’s Day takes place every year on March 8 and celebrates the social, economic, cultural, and political achievements of women around the globe.  Reflecting on all that Alterna has achieved, Newton gets fired up as she recalls bringing her one-week-old daughter to work at the funeral home.  “Sonia helped with juggling her care while I met with grieving families.  If that’s not Women’s Day Material, I don’t know what is!”


For more information about Alterna Cremation and the services it provides, visit https://alternacremation.ca.

Leave a comment
Please enter the numbers and letters you see in the image. Note that the case of the letters entered matters.


Please wait

Previous Posts

Transcona Neighbourhood Cremation Services

The loss of a loved one is one of life’s most difficult and painful experiences.  There are simply no words that can express the feelings of grief or the sense of overwhelm that often accompan...

Cremation Myths Debunked: Separating Fact From Fiction

In our modern society, we tend to shy away from the topics of death and dying. It's not common to openly discuss the details and customs associated with funeral and disposition services, which is w...

Woman-Owned & Operated Winnipeg Alternative Funeral Home Passes Five-Year Milestone

WINNIPEG, MB:  Alterna Cremation, an independent alternative funeral home located at 2495 Henderson Highway, passed its five-year anniversary serving the Winnipeg community earlier this fall.&...

What Documentation Is Required When Arranging A Cremation?

When a death occurs, legal paperwork is likely to be the furthest thing from your mind. But the fact is that, as with all major life cycle events, deaths must be properly documented and registered....

How To Select The Best Cremation Service Company

Amid the tremendous grief that accompanies the passing of a loved one, a multitude of tasks and final arrangements must also be completed. For many families, choosing a cremation service provider i...

Cremation & Estate Planning: Ensuring Your Wishes Are Honoured

It's common to avoid or put off dedicating time to the planning of end-of-life wishes. But, in truth, the process can be deeply meaningful and offer unexpected peace of mind when approached with ca...

Pre-Planning Cremation: Why It Makes Sense For Your Family

Thinking about cremation might not be the most pleasant thing in the world, but it’s well worth the potential discomfort. By pre-planning your cremation, you can reduce stress, save money, and ensu...

Aftercare Services: The Support Continues After Cremation

When a loved one passes, there is so much to deal with, from grief to legalities. Assistance in helping you process your loss shouldn't stop after cremation.  Here are a few ways that we can ...

Environmental Considerations: How Cremation Reduces Carbon Footprint

As you put your end-of-life wishes in order or make arrangements for the funeral of a loved one, there are countless decisions to make. One of the most pivotal is whether to choose burial or cremat...

Winnipeg Cremation Services Provider Offers Custom-Engraved Keepsakes

WINNIPEG, MB:  Alterna Cremation, a locally owned and operated funeral home providing dignified direct cremation services, is now offering custom-engraved keepsakes to the families in its care...